Mayker Sport

Mayker Sport Advisory Services

Strategic Advisory for Sports, Fitness, Wellness & Performance Brands.

Mayker Sport

Mayker Sport Advisory Services

Strategic Advisory for Sports, Fitness, Wellness & Performance Brands.

Mayker Sport

Mayker Sport Advisory Services

Strategic Advisory for Sports, Fitness, Wellness & Performance Brands.

Advisory

Who We Are

At Mayker Sport Advisory, we offer the sophisticated M&A and sport-focused operational advisory services typically found only at investment banks and private equity firms. As a boutique advisory, our team of industry professionals specializes in delivering the highest quality results to our exclusive client base. Our team’s wide ranging expertise spans across the private equity and sports & fitness spaces, bringing the benefit of both our deal-side and operational acumen to our clients’ investments.

Advisory

What We Do

Our advisory is positioned at the intersection of institutional acumen and the experience of proven operators. Grounded in the tried and tested frameworks of PE, our dealmaking approach leverages our cross-sectional M&A expertise and expansive industry network, allowing us to source, structure, and execute transactions for the world’s most prestigious brands. With deep knowledge in technology, revenue ops, and upscale brand positioning, our sport-focused operational expertise is essential for guiding our clients through their most crucial operational and management decisions.

Our Mandate Is Simple:

Maximize your outcome, protect your interests, and run a world-class transaction process. We partner with investors, sports teams, leagues, fitness companies, agencies, and high-growth consumer brands to accelerate value creation through targeted M&A and operational excellence.

Maximize your outcome, protect your interests, and run a world-class transaction process. We partner with investors, sports teams, leagues, fitness companies, agencies, and high-growth consumer brands to accelerate value creation through targeted M&A and operational excellence.

Our Focus

Two Core Advisory Pillars

M&A Advisory

This includes: Buy-Side, Sell-Side, & Sport-Sector Operational M&A.

Operational Advisory

This includes: Brand, Media, Sports Management & Go-To-Market.

M&A Advisory

Buy-Side Advisory

Acquisition thesis development

Acquisition thesis development

Acquisition thesis development

Target sourcing and long-list/short-list creation

Target sourcing and long-list/short-list creation

Target sourcing and long-list/short-list creation

Financial modeling, valuation analysis

Financial modeling, valuation analysis

Financial modeling, valuation analysis

Deal structuring (equity, debt, co-invest vehicles)

Deal structuring (equity, debt, co-invest vehicles)

Deal structuring (equity, debt, co-invest vehicles)

Introductions and initial capital support (LP outreach, co-invest syndication)

Introductions and initial capital support (LP outreach, co-invest syndication)

Introductions and initial capital support (LP outreach, co-invest syndication)

Negotiation support, from IOI to Definitive Agreement

Negotiation support, from IOI to Definitive Agreement

Negotiation support, from IOI to Definitive Agreement

Transition & Integration planning (ops, tech, media)

Transition & Integration planning (ops, tech, media)

Transition & Integration planning (ops, tech, media)

Post-acquisition integration branding

Post-acquisition integration branding

Post-acquisition integration branding

Post-Close Capital Support

Post-Close Capital Support

Post-Close Capital Support

Diligence Project Management Leadership

From IOI to closing: Commercial, Operational & Brand Diligence.

Our Project Management services run your entire diligence process as if it was our own. Our team reviews all seller diligence materials to assess the target asset, and will manage all communications with the seller or their representatives. We will coordinate with the appropriate legal, tax & accounting, and quality of earnings specialists as needed.

Our sport and fitness based network gives us unprecedented insight into the world of leading brands in this space. Our professionals come from teams in the MLB, NFL, NHL, NBA, and leading names in the fitness and lifestyle sector. With deep knowledge in the best practices of the world’s leading sports brands, our advisory services allow our clients to identify and properly evaluate risks and opportunities unique to the space.

Marketing and brand asset evaluation

Marketing and brand asset evaluation

Marketing and brand asset evaluation

Digital presence and competitive analysis

Digital presence and competitive analysis

Digital presence and competitive analysis

Customer acquisition cost and marketing efficiency assessment

Customer acquisition cost and marketing efficiency assessment

Customer acquisition cost and marketing efficiency assessment

Operational readiness and scalability reviews

Operational readiness and scalability reviews

Operational readiness and scalability reviews

Sell-Side Advisory

Positioning the asset for sale

Positioning the asset for sale

Positioning the asset for sale

Valuation and deal-readiness work

Valuation and deal-readiness work

Valuation and deal-readiness work

Data room creation & management

Data room creation & management

Data room creation & management

Pitch deck and investment memorandum design

Pitch deck and investment memorandum design

Pitch deck and investment memorandum design

Data room organization and presentation materials

Data room organization and presentation materials

Data room organization and presentation materials

Buyer outreach (strategics, investors, athletes, agencies)

Buyer outreach (strategics, investors, athletes, agencies)

Buyer outreach (strategics, investors, athletes, agencies)

Managing competitive processes

Managing competitive processes

Managing competitive processes

Deal structuring (equity, debt, co-invest vehicles)

Deal structuring (equity, debt, co-invest vehicles)

Deal structuring (equity, debt, co-invest vehicles)

Negotiation support, from IOI to Definitive Agreement

Negotiation support, from IOI to Definitive Agreement

Negotiation support, from IOI to Definitive Agreement

Carve-out brand strategy and implementation

Carve-out brand strategy and implementation

Carve-out brand strategy and implementation

Sport-Sector Operational M&A

Our Sport-Sector M&A Advisory adds a crucial M&A capability to the management of your premium sports, fitness, and or lifestyle brand. With deep roots in both the private equity and the sports & fitness sector, our team of experts will jumpstart inorganic growth via these service offerings:

Facility M&A

Facility M&A

Facility M&A

Athlete-led venture acquisition strategy

Athlete-led venture acquisition strategy

Athlete-led venture acquisition strategy

Operational Advisory

Brand & Creative Advisory

Brand Strategy & Positioning

Brand architecture, narrative, and competitive positioning

Brand architecture, narrative, and competitive positioning

Brand architecture, narrative, and competitive positioning

Portfolio company brand strategy and repositioning

Portfolio company brand strategy and repositioning

Portfolio company brand strategy and repositioning

Pre-exit brand enhancement for valuation optimization

Pre-exit brand enhancement for valuation optimization

Pre-exit brand enhancement for valuation optimization

Market differentiation and competitive analysis

Market differentiation and competitive analysis

Market differentiation and competitive analysis

Customer experience design and implementation

Customer experience design and implementation

Customer experience design and implementation

Visual & Creative Direction

Visual identity systems (logo, typography, color, layout)

Visual identity systems (logo, typography, color, layout)

Visual identity systems (logo, typography, color, layout)

Digital presence & UI/UX principles

Digital presence & UI/UX principles

Digital presence & UI/UX principles

Campaign identity and creative guidelines

Campaign identity and creative guidelines

Campaign identity and creative guidelines

Website design and optimization

Website design and optimization

Website design and optimization

Executive Branding & Communications

Investor presentation design and narrative development

Investor presentation design and narrative development

Investor presentation design and narrative development

Stakeholder communications

Stakeholder communications

Stakeholder communications

Media & Content Advisory

Media & Content Strategy

Owned, earned, and paid distribution channels

Owned, earned, and paid distribution channels

Owned, earned, and paid distribution channels

Content/media property deals

Content/media property deals

Content/media property deals

Multi-platform content ecosystems

Multi-platform content ecosystems

Multi-platform content ecosystems

Performance tracking & KPI frameworks

Performance tracking & KPI frameworks

Performance tracking & KPI frameworks

Social media and content strategy development

Social media and content strategy development

Social media and content strategy development

Production & Creative Execution

Long-form and social-first content production

Long-form and social-first content production

Long-form and social-first content production

Live event coverage

Live event coverage

Live event coverage

Studio build-outs & production teams

Studio build-outs & production teams

Studio build-outs & production teams

Campaign strategy and creative direction

Campaign strategy and creative direction

Campaign strategy and creative direction

Unified Sports Media Playbooks

Operational playbook: roles, workflows, editorial calendar

Operational playbook: roles, workflows, editorial calendar

Operational playbook: roles, workflows, editorial calendar

Centralized content ops and governance

Centralized content ops and governance

Centralized content ops and governance

Data-driven media optimization

Data-driven media optimization

Data-driven media optimization

Commercial & Growth Advisory

Sponsorship & Commercial Strategy

Asset packaging and sponsorship pricing

Asset packaging and sponsorship pricing

Asset packaging and sponsorship pricing

Partner targeting and outreach

Partner targeting and outreach

Partner targeting and outreach

Story-driven activation programs

Story-driven activation programs

Story-driven activation programs

Fitness technology + digital training platforms

Fitness technology + digital training platforms

Fitness technology + digital training platforms

Advisory

Engagement Models

Engagement Models

Advisory Retainer

Monthly

Ongoing strategic advisory and execution support with dedicated team capacity.

Transaction Success Fee

For M&A Deals

Performance-based compensation aligned with transaction outcomes.

Transaction Success Fee

For M&A Deals

Performance-based compensation aligned with transaction outcomes.

Fractional Leadership

CPO, COO, CMO Roles

Executive-level operational leadership on a fractional basis for organizations building capabilities.

Fractional Leadership

CPO, COO, CMO Roles

Executive-level operational leadership on a fractional basis for organizations building capabilities.

Get in Touch

Speak With Our Team

We'll respond as soon as possible.

Get in Touch

Speak With Our Team

We'll respond as soon as possible.

We are a diversified company designed to consolidate and elevate the most promising assets across sport and human performance.

Mayker Sport © All rights reserved

We are a diversified company designed to consolidate and elevate the most promising assets across sport and human performance.

Mayker Sport © All rights reserved

We are a diversified company designed to consolidate and elevate the most promising assets across sport and human performance.

Mayker Sport © All rights reserved